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client:
Subway
Opportunity: Target college students and campus locations, focusing on university and student specific programs.
Challenge: Create a rebrand for Subway corporate that establishes a stronger brand voice and positioning with opportunity for location revamps.
Solution: Introducing You-niversity, a new incentive geared towards helping garner a sense of community and student growth by pairing health trends with AR experiences and promotions.
Process: See below.
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