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client:
Guo.pei
Challenge: Guo Pei, China’s leading couture visionary, is launching a new luxury fragrance that embodies the same imperial tone of her garments.
Opportunity: Remembering the ancient traditions and symbols of her heritage, this fragrance was inspired by antique Chinese tea boxes of royalty and imperial palaces.
Solution:
Introducing She Is, by Guo Pei. A luxurious and exclusive fragrance, worn only by the most elite and influential clientele. The launch of this fragrance would be celebrated by an awards ceremony that recognized women of success by gifting them with the packaged perfume.
Process: See below.
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