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client:
Atlanta.symphony
Challenge: Reach an audience the symphony hasn't accessed before through a partnership with the Center for Civil and Human Rights
Opportunity: Promote awareness of the brand and also civil justice through music and its importance as an avenue for voicing the sound of a generation
Solution: On the anniversary weekend of “I Have a Dream” the Concert for Unity gathers Atlanta music lovers through an interactive Snapchat scavenger hunt leading to the event.
Process: See below.
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